How Sheila Fired Her Brother and Added 1.4 Million to Her Bottom Line.

In a previous article I described that a business coach acts as your sounding board, your motivator and friend to guide you to the outcomes you want.

Here's a real-life example of how that looks in action.

Sheila had a thriving business selling and servicing SMART Board interactive whiteboards.

It was a family business with a brother running the installation services and a sister and two brothers selling. Everybody was doing a top-notch job except brother Matt. He was tying up a lucrative territory. Sales were only one third of what they should be.

To make matters worse, Matt had an abrasive personality and when he visited the main office, he managed to spoil everyone's mood.

As you can imagine, it was an emotionally difficult problem for Sheila. All attempts to help Matt increases his productivity had failed. This had been going on for over three years.

I was her business coach and Sheila started discussing this problem with me. She did not want to see it at first, but as she talked she realized she would have to let Matt go. She knew Matt would not go quietly. Sheila felt stuck and unable to confront him.

To give her emotional support, we decided Sheila should discuss the matter with the rest of the family. This included mom and dad who had founded the business. They supported her decision to fire Matt. This gave her more courage.

However, it still wasn't enough. She procrastinated for three more months. She still did not feel confident enough. Mind you, Sheila had made many tough decisions. But this decision was really tough.

We confirmed that she wanted to fire her brother and needed help to go into action. So I use my proprietary TRIGGERS mind programming method to infuse her with abundant self-confidence. It just took 10 minutes.

At the next session she excitedly reported she had confronted Matt. He reacted badly and started to give her all kinds of arguments. Sheila was able to handle this difficult situation well by using some assertive techniques I had taught her. Finally, seeing he could not beat her down , Matt stormed out of the office vowing never to speak to the family again.

It took two months to hire a real go-getter to take over Matt's territory. It took five months for Matt to get over his pouting and reconcile with the family.

With the new salesperson in place, the company's bottom line achieved a new high, adding $1.4 million. Furthermore, Sheila's self-esteem went up a couple notches and her stress levels dropped about 40 notches.

This is an example how business coaching helps the business owner achieve great results – grow your business faster, achieve more self-confidence, reduce stress levels and lead a happily balanced life.

Best wishes for a prosperous business and life,

~Stan Mann

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© Copyright 2011 by Stan Mann, Small Business Coach. For more valuable tips, free business tools and free business building e-zines visit www.StanMann.com. Look for our free booklet "Unlocking the Secrets of Highly Successful Entrepreneurs." It will save you years of struggle.